Patient Reviews: The Gap Between Reading and Writing

If 84% of patients check online reviews before choosing a healthcare provider, you might assume they’d also leave a review after their own visit — but that’s not the case. A study summarized by Medical Economics found that only 43% of surveyed patients said they actually leave a review following an appointment.

However, the study also revealed some encouraging insights:

• 51% of patients read at least six reviews before making a decision.

• When prompted by their provider, only 26% said they would not leave a review.

• 45% of patients said a provider’s response to a review can influence their decision.

• 47% are more likely to write a review if asked within 24 hours of their visit.

According to Solv Health, the most effective way to gather online reviews is by texting patients a link—ideally directing them to platforms like Yelp or Healthgrades, the two most commonly used review sites.

Whether you’re part of a multi-center operation or managing a single-site urgent care, it’s essential to assign responsibility for monitoring and responding to online reviews. Make sure there are clearly defined SOPs in place for how reviews are handled within your organization.